Executive Social Media Producer
18
OCT
2010

Oh no, Mom’s on Facebook!

Last weekend, Jane Lynch hosted Saturday Night Live.  I was prepared for a creative “Glee” themed skit, as well as some singing routines (even though Sue Sylvester rarely sings, Jane Lynch has some pipes!). However, I hardly expected the hilarious commercial for a Facebook...
Read More
Rethink Who You're Following
11
OCT
2010

Do you have Twitter “Follower Envy”?

While running an errand the other day, I came across this truck in the Target parking lot, part of a marketing campaign for Bare Escentuals.  I’m sure the marketers who spent lots of money on this truck wanted people to think, “Who IS that I’m driving behind?  Bare Escentuals?  I...
Read More
04
OCT
2010

8 Observations About “The Social Network”

Okay, let’s be honest. On paper, this doesn’t sound like a very interesting topic for a movie: the creation of a website by some nerdy college kids. Months ago when I first saw the trailer in the theater, I thought, “They must be kidding! Somebody made a movie about the invention...
Read More
30
SEP
2010

Yes Virginia, you really do need a Social Media Manager.

With 500 million users on Facebook, 75 million Twitter accounts, and 66 million LinkedIn profiles, there’s no question that social media is here to stay. Yet, while many understand the value of having a social media presence, keeping up with the pace of the virtual world (as in...
Read More
27
SEP
2010

Why I Love Fiverr.com

Image via CrunchBase What would you do for $5?  Two weeks ago one of my mentors, Kate Buck Jr., turned me onto a fantastic website called Fiverr.com.  This website is full of people from around the world willing to do various tasks for yes, you’ve got that right, $5. Some of them...
Read More
20
SEP
2010

Social Media… You’re Either In or You’re Out.

A Frank, Face To Face(book) Talk About Your Brand There’s no question that the explosion of social media networking has dramatically transformed the way we communicate and interact with one another. For businesses especially, it’s providing a unique opportunity to directly...
Read More
16
SEP
2010

How Facebook Made My Disney Cruise Magical

In September 2009, my parents made an announcement: for their 50th anniversary, they were taking our entire family on a fabulous Disney Mediterranean cruise! When I set up a Facebook group page for our sailing, I had no idea it would have such a positive impact on my vacation......
Read More