Paid Social

Challenge:

Develop and publish Facebook ads to generate brand awareness for upscale seniors community in specific targeted market cities.

Solution:
  • Designed and wrote compelling ad content. 
  • Configured ad settings to maximize viewing at advantageous times of day.
  • Adjusted campaign buys based upon ongoing results of ad placement.
  • Increased clicks by 890% and reach by 745% in 6 months.