This week, I began working a residential community. I discovered something mystifying: few residential communities are effectively using social media.
The Keys to a Successful Viral Post
Jeff Bullas analyzed the 6 emotions needed for posts to go viral. I analyzed recent viral postings to see if they fit Jeff’s theory, and add one more emotion to the list.
3 Steps to Create a Consistent Social Footprint
So you’ve decided to bite the bullet and have your company enter the social media world. As a social media manager, one of my best practices is to create a consistent social footprint for my clients.
Facebook Landing Pages… and Why You Can’t Live Without One.
When you’re perusing Facebook, do you “Like” a business better that has a landing page? I know a business has received some savvy advice when I see a good one.
Death, Taxes and Facebook’s Newest Changes… oh my!
A special Friday blog post: Two things in life that are constant: death and taxes. Perhaps they should add “Facebook changes” to this list. What do these changes mean for you and your page?
Putting His Foot in it… Kenneth Cole’s Ill-fitting Tweet.
My advice to those who use social media to advertise their products is to create a litmus test before posting anything. It can help avoid PR disasters.
Brace yourself for the straight truth… orthodontists should use social media!
Today, I’m meeting with an orthodontist, presenting all the reasons why social media is such a natural fit for his practice. The more I explored the orthodontic field, however, I realized this is an industry that could truly build a loyal fanbase by using social media. Here’s why.
8 Ways Facebook Maintained My Sanity During Snowpocalypse 2011
Periodically, people gripe that Facebook is boring… after all, who cares about people’s boring status updates? However, having just survived Atlanta’s worst winter snowstorm in years (which kept our kids home from school for a week!), I found my friends’ Facebook status updates to be invaluable. Here’s why.
Does social media make us lonelier?
Recently, one of my clients sent me an article, which poses this question… does social media actually make us lonelier? As we head into the holiday season, a time which is called the “most wonderful time of the year” and yet consistently is cited as a period when people truly feel lonely, I decided to ponder this question.
How You Can Use Social Media For Holiday Shopping
As we head into the homestretch for the 2010 holiday season, the realization that we have 2 weeks left to complete our shopping is causing a panic for many of us. That’s right, it’s time to get serious and start thinking about what to buy our loved ones… and how can we get the best deals? The best way to find those deals is through social media!
CNN Heroes Awards – A Case Study on Social Good
Perhaps you watched the CNN Heroes Awards show on Thanksgiving night. I was quite fascinated by the way CNN integrated social media into their worthwhile program.
Are you crazy if you don’t use social media?
You are the least credible person to be talking about your company. If you’re the least credible, then who is the most? Your customers! Social media is all about companies giving customers the opportunity to engage in conversations with each other and the company.
10 Components to a Complete Web Presence
A complete web presence is vital to your company’s marketing success. Here’s 10 components to address in order to market your business for success.
Oh no, Mom’s on Facebook!
Last weekend, Jane Lynch hosted Saturday Night Live. I was prepared for a creative “Glee” themed skit, as well as some singing routines (even though Sue Sylvester rarely sings, Jane Lynch has some pipes!).However, I hardly expected the hilarious commercial for a Facebook product which “cleanses” your posts and photos, making them more G-rated for the ...