I’ll be attending APPNation this morning at Georgia Tech, here in Atlanta, specifically the “Social Goes Mobile” session at 12:20 EST. The participants are as follows:
Moderator: Adam Naide, Executive Director – Social Media Marketing, Cox Communications (@adamnaide)
– Michael Foroobar, VP, Analytics, Scoutmob (@atlantacav)
– David Robinson, Director, Marketing Solutions, Facebook
– Warren Zenna, VP, Strategy, Phone Valley (Publicis) (@warrenzenna)
– Chidi Afulezi, Product Director, Audience and Multi Platform Technologies, Turner Broadcasting (@foolazy)
I’ll be Live Blogging to fill you in on all the details. For those who want to follow along, the hashtag will be #SocMob and @AppNation and my Twitter handle is @ProjSocial.
12:20 – APPNation is running just a few moments behind… hang in there for my live blogging!
12:49 – At last! Adam is introducing the panelists.
12:57 – Each of the panelists talk about their biggest failures. Michael Foroobar – Asking people to share at the wrong time. Better to ask AFTER people have a great experience! David Robinson says if you’re not failing fast enough, then you’re not trying hard enough. Biggest failure is to not move quickly enough. Warren Zenna – pharmaceutical industry is not ready for social media, with all the regulation.
1:06 – Chidi Afulezi says media companies are trying to create companion apps for the fans watching TV in bed, who want to follow along with their iPad or SmartPhones. David Robinson says this is the perfect example of “frictionless experience.” Should allow for dialogue.
1:13 – Warren Zenna – Everything they do is geared toward sharing on Facebook and Twitter because that’s where the fans want to be. But it’s driven by the business and one-size doesn’t fit all. If you are with Purina, people are going to want to talk about their pets. (I know I do!)
1:20 – How to create a strategy for the less exciting companies (the ones that are B2B)? Warren Zenna – For the group that is the consumer for that product, it IS exciting because it solves a problem for them. If you can find the passion point for that group, don’t worry if it’s not “market-worthy.”
1:22 – Question for Michael: What is next for Scoutmob? Right now, they promote deals 5 days a week in NY, SF and DC. 7 days a week in Atlanta. The other 9 cities are weekly. What’s next… greater frequency. Huge inventory of deals being pushed in new ways via mobile and email.
