Develop a philanthropic sweepstakes program to increase name-recognition as well as funds for deserving charities.
- Conceived, directed and implemented successful program.
- Fans nominated their favorite charities, which were then entered into Maid Brigade’s “Open Hearts Campaign.”
- Fans had 15 days to vote for their favorite non-profit organization. The one that received the most votes received $5,000 from Maid Brigade.
- Contests received a combined 10,000 votes from fans.