So you’ve decided to bite the bullet and have your company enter the social media world. As a social media manager, one of my best practices is to create a consistent social footprint for my clients.
Are you crazy if you don’t use social media?
You are the least credible person to be talking about your company. If you’re the least credible, then who is the most? Your customers! Social media is all about companies giving customers the opportunity to engage in conversations with each other and the company.
Do you have Twitter “Follower Envy”?
While running an errand the other day, I came across this truck in the Target parking lot, part of a marketing campaign for Bare Escentuals. I’m sure the marketers who spent lots of money on this truck wanted people to think, “Who IS that I’m driving behind? Bare Escentuals? I just LOVE that make-up!”Not me. As a ...
Yes Virginia, you really do need a Social Media Manager.
With 500 million users on Facebook, 75 million Twitter accounts, and 66 million LinkedIn profiles, there’s no question that social media is here to stay.Yet, while many understand the value of having a social media presence, keeping up with the pace of the virtual world (as in the real world!) can be a challenge. Updating profiles, commenting ...