So you’ve decided to bite the bullet and have your company enter the social media world. As a social media manager, one of my best practices is to create a consistent social footprint for my clients.
8 Ways Facebook Maintained My Sanity During Snowpocalypse 2011
Periodically, people gripe that Facebook is boring… after all, who cares about people’s boring status updates? However, having just survived Atlanta’s worst winter snowstorm in years (which kept our kids home from school for a week!), I found my friends’ Facebook status updates to be invaluable. Here’s why.
Does social media make us lonelier?
Recently, one of my clients sent me an article, which poses this question… does social media actually make us lonelier? As we head into the holiday season, a time which is called the “most wonderful time of the year” and yet consistently is cited as a period when people truly feel lonely, I decided to ponder this question.
Don’t leave your brand’s reputation in the intern’s hands.
For a generation of executives trying to figure out social media, many have turned to the millennials to help them make sense of what may seem to be confusing technology. But in many cases, don’t be surprised when you get what you pay (or don’t pay) for.
Do you have Twitter “Follower Envy”?
While running an errand the other day, I came across this truck in the Target parking lot, part of a marketing campaign for Bare Escentuals. I’m sure the marketers who spent lots of money on this truck wanted people to think, “Who IS that I’m driving behind? Bare Escentuals? I just LOVE that make-up!”Not me. As a ...
8 Observations About “The Social Network”
Okay, let’s be honest. On paper, this doesn’t sound like a very interesting topic for a movie: the creation of a website by some nerdy college kids. Months ago when I first saw the trailer in the theater, I thought, “They must be kidding! Somebody made a movie about the invention of Facebook?”Don’t get me ...