This week, I began working a residential community. I discovered something mystifying: few residential communities are effectively using social media.
3 Steps to Create a Consistent Social Footprint
So you’ve decided to bite the bullet and have your company enter the social media world. As a social media manager, one of my best practices is to create a consistent social footprint for my clients.
Putting His Foot in it… Kenneth Cole’s Ill-fitting Tweet.
My advice to those who use social media to advertise their products is to create a litmus test before posting anything. It can help avoid PR disasters.
Social Media and Snowmageddon 2010
If you were stuck in an airport, what could you have done (beyond calling family, friends or even the airlines) to get information as to your next move? Yet again, social media could have come to the rescue. Here are some survival tips.
Does social media make us lonelier?
Recently, one of my clients sent me an article, which poses this question… does social media actually make us lonelier? As we head into the holiday season, a time which is called the “most wonderful time of the year” and yet consistently is cited as a period when people truly feel lonely, I decided to ponder this question.
How You Can Use Social Media For Holiday Shopping
As we head into the homestretch for the 2010 holiday season, the realization that we have 2 weeks left to complete our shopping is causing a panic for many of us. That’s right, it’s time to get serious and start thinking about what to buy our loved ones… and how can we get the best deals? The best way to find those deals is through social media!
CNN Heroes Awards – A Case Study on Social Good
Perhaps you watched the CNN Heroes Awards show on Thanksgiving night. I was quite fascinated by the way CNN integrated social media into their worthwhile program.
10 Seriously Cool WordPress Plug-Ins
Who amongst us hasn’t seen a million of these lists… “the essential WordPress plug-ins you absolutely MUST have.” Today, I am sharing my favorite cool plug-ins, the ones you may not know about that can really improve your and your readers’ blog experience.
Don’t leave your brand’s reputation in the intern’s hands.
For a generation of executives trying to figure out social media, many have turned to the millennials to help them make sense of what may seem to be confusing technology. But in many cases, don’t be surprised when you get what you pay (or don’t pay) for.
Do you have Twitter “Follower Envy”?
While running an errand the other day, I came across this truck in the Target parking lot, part of a marketing campaign for Bare Escentuals. I’m sure the marketers who spent lots of money on this truck wanted people to think, “Who IS that I’m driving behind? Bare Escentuals? I just LOVE that make-up!”Not me. As a ...
Yes Virginia, you really do need a Social Media Manager.
With 500 million users on Facebook, 75 million Twitter accounts, and 66 million LinkedIn profiles, there’s no question that social media is here to stay.Yet, while many understand the value of having a social media presence, keeping up with the pace of the virtual world (as in the real world!) can be a challenge. Updating profiles, commenting ...
Why I Love Fiverr.com
Image via CrunchBase What would you do for $5? Two weeks ago one of my mentors, Kate Buck Jr., turned me onto a fantastic website called Fiverr.com. This website is full of people from around the world willing to do various tasks for yes, you’ve got that right, $5.Some of them are downright goofy… ...