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Who amongst us hasn't seen a million of these lists… “the essential WordPress plug-ins you absolutely MUST have.”   Today, I am sharing my favorite cool plug-ins, the ones you may not know about that can really improve your and your readers’ blog experience.  (Links are at the end of this blog.)BEHIND THE SCENES PLUG-INS:(1)    StatPress Reloaded – Hands-down, one ...

 Don't put your brand's reputation in the intern's hands.In their new book, "How to Make Money With Social Media," Jamie Turner and Reshma Shah state unequivocally: "(H)iring a few recent graduates to handle something as important as social media is a prescription for disaster, which is why we recommend assigning your social media program to ...

Last weekend, Jane Lynch hosted Saturday Night Live.  I was prepared for a creative “Glee” themed skit, as well as some singing routines (even though Sue Sylvester rarely sings, Jane Lynch has some pipes!).However, I hardly expected the hilarious commercial for a Facebook product which “cleanses” your posts and photos, making them more G-rated for the ...

While running an errand the other day, I came across this truck in the Target parking lot, part of a marketing campaign for Bare Escentuals.  I’m sure the marketers who spent lots of money on this truck wanted people to think, “Who IS that I’m driving behind?  Bare Escentuals?  I just LOVE that make-up!”Not me.  As a ...

Okay, let’s be honest. On paper, this doesn’t sound like a very interesting topic for a movie: the creation of a website by some nerdy college kids. Months ago when I first saw the trailer in the theater, I thought, “They must be kidding! Somebody made a movie about the invention of Facebook?”Don’t get me ...

With 500 million users on Facebook, 75 million Twitter accounts, and 66 million LinkedIn profiles, there’s no question that social media is here to stay.Yet, while many understand the value of having a social media presence, keeping up with the pace of the virtual world (as in the real world!) can be a challenge. Updating profiles, commenting ...

Image via CrunchBase What would you do for $5?  Two weeks ago one of my mentors, Kate Buck Jr., turned me onto a fantastic website called Fiverr.com.  This website is full of people from around the world willing to do various tasks for yes, you’ve got that right, $5.Some of them are downright goofy… ...

A Frank, Face To Face(book) Talk About Your BrandThere’s no question that the explosion of social media networking has dramatically transformed the way we communicate and interact with one another.For businesses especially, it’s providing a unique opportunity to directly connect with new and prospective customers like never before.  Likewise for individuals, it allows networking beyond ...

Here’s a link to show some of my recent work... but what will you find here that qualifies as "work", and how did this come to be?In September 2009, my parents made an announcement: for their 50th anniversary, they were taking our entire family on a fabulous Disney Mediterranean cruise!  I’ve always been a planner and researcher, so I headed to CruiseCritic.com in ...