This week, I began working a residential community. I discovered something mystifying: few residential communities are effectively using social media.
Does social media make us lonelier?
Recently, one of my clients sent me an article, which poses this question… does social media actually make us lonelier? As we head into the holiday season, a time which is called the “most wonderful time of the year” and yet consistently is cited as a period when people truly feel lonely, I decided to ponder this question.
Are you crazy if you don’t use social media?
You are the least credible person to be talking about your company. If you’re the least credible, then who is the most? Your customers! Social media is all about companies giving customers the opportunity to engage in conversations with each other and the company.
Don’t leave your brand’s reputation in the intern’s hands.
For a generation of executives trying to figure out social media, many have turned to the millennials to help them make sense of what may seem to be confusing technology. But in many cases, don’t be surprised when you get what you pay (or don’t pay) for.
Do you have Twitter “Follower Envy”?
While running an errand the other day, I came across this truck in the Target parking lot, part of a marketing campaign for Bare Escentuals. I’m sure the marketers who spent lots of money on this truck wanted people to think, “Who IS that I’m driving behind? Bare Escentuals? I just LOVE that make-up!”Not me. As a ...
Yes Virginia, you really do need a Social Media Manager.
With 500 million users on Facebook, 75 million Twitter accounts, and 66 million LinkedIn profiles, there’s no question that social media is here to stay.Yet, while many understand the value of having a social media presence, keeping up with the pace of the virtual world (as in the real world!) can be a challenge. Updating profiles, commenting ...
Social Media… You’re Either In or You’re Out.
A Frank, Face To Face(book) Talk About Your BrandThere’s no question that the explosion of social media networking has dramatically transformed the way we communicate and interact with one another.For businesses especially, it’s providing a unique opportunity to directly connect with new and prospective customers like never before. Likewise for individuals, it allows networking beyond ...
