While running an errand the other day, I came across this truck in the Target parking lot, part of a marketing campaign for Bare Escentuals. I’m sure the marketers who spent lots of money on this truck wanted people to think, “Who IS that I’m driving behind? Bare Escentuals? I just LOVE that make-up!”Not me. As a ...
Yes Virginia, you really do need a Social Media Manager.
With 500 million users on Facebook, 75 million Twitter accounts, and 66 million LinkedIn profiles, there’s no question that social media is here to stay.Yet, while many understand the value of having a social media presence, keeping up with the pace of the virtual world (as in the real world!) can be a challenge. Updating profiles, commenting ...
Social Media… You’re Either In or You’re Out.
A Frank, Face To Face(book) Talk About Your BrandThere’s no question that the explosion of social media networking has dramatically transformed the way we communicate and interact with one another.For businesses especially, it’s providing a unique opportunity to directly connect with new and prospective customers like never before. Likewise for individuals, it allows networking beyond ...
How Facebook Made My Disney Cruise Magical
In September 2009, my parents made an announcement: for their 50th anniversary, they were taking our entire family on a fabulous Disney Mediterranean cruise! When I set up a Facebook group page for our sailing, I had no idea it would have such a positive impact on my vacation… and even made it magical.