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As a relatively young business, I'm always looking for cost effective but also efficient ways to do things on the web.  During the past year, I've come across many services that I use on a regular basis, and several are free. All have paid options if you want to upgrade to more expanded service (and on some ...

Building a Social Media PresenceI have been fortunate enough to work, in the last several months, with direct sales consultants from several companies in the "party plan" industry: Biltmore Inspirations, bamboopink, Rodan + Fields, and To The Nines.  I have watched some of these consultants go from having virtually no web presence to suddenly being ...

It's nearly impossible these days to avoid seeing an image like this:   Or this... They are everywhere!  Outside restaurants in the window.  On billboards.  In magazine and newspaper ads.  On websites, or in the signature line of an email.  So, for the uninitiated, what the heck are these guys?These are QR codes, and they are ...

Privacy ConcernsIn the early days of social media, many people had an overriding concern about privacy... who would be seeing what you say?  Could you endanger yourself by posting the wrong things on Facebook or Twitter?  Do people really need to share so much info?  Today, those privacy concerns haven't gone away, but fewer people ...

Over the years, I've seen a lot of complaints about Facebook, the privacy restrictions, and how they own your photos and content, and how they are akin to Big Brother.  Frankly, it never really bothered me.  But now, I must admit I'm starting to get a bit annoyed.  Here's why.I have some clients who have ...

The Big DayThere's a really big event coming up on Friday, April 29, 2011... and no, I don't mean that you have only two more shopping days until my birthday. It has to do with a certain prince marrying a certain commoner in London.  As one of those people who awoke at 5 a.m. with ...

As much as I enjoyed writing about the Bronx Zoo's Cobra two weeks ago, I felt that you, my readers, were entitled to an update.  After all, much has happened in the life of the cobra since I last blogged!First of all, a few days after I posted, the cobra was discovered, sitting nicely a ...

While on vacation this week, I read an article about one of my favorite websites... Petfinder.com.  Why is it one of my favorites?  I've got two words for you: Sebastian, Valli.Those of you who know me personally know those names.  For the rest of you, they are our adored pets, both of whom we found ...

Last night, Jon Stewart began his broadcast of the Daily Show by talking about how the riots in the Middle East and the desire for freedom has also come to the shores of the U.S.  Take a look:The Daily ShowTags: Daily Show Full Episodes,Political Humor & Satire Blog,The Daily Show on FacebookMy husband and I, ...

Funny, for so long even after seeing the movie "Bambi" as a child, the message was pounded into my head: "If you can't say something nice, don't say anything at all."In the world of social media, we have a slightly different variation on this message:"Just because you have a forum to say something, doesn't mean ...

This week, I began a partnership working with a new client, a residential community that is a gated golf and tennis community in Boca Raton, Florida.  When I first spoke with them about their desire to start using social media, I researched their competitors and discovered something that mystified me: few residential communities have discovered ...

I've been thinking viral this week.No, not H1N1, but viral as in the Internet.  I was inspired by one of my favorite social media columnists, Jeff Bullas, and an article he wrote called "6 Emotions You Need to Create to Go Viral on Social Media."  In it, Jeff talks about how "viral" is the golden ...

So you've decided to bite the bullet and have your company enter the social media world.  It can be daunting, even scary... which networks?  How often do I post?  How do I do any of this?As a social media manager, one of my best practices is to create a consistent social footprint for my clients. ...

Hello, ladies... and gentlemen.Look at your Facebook page's current landing page:Now look at mine!Now back to YOUR Facebook landing page:Now BACK TO MINE!Sadly, your Facebook landing page is not mine, but it can be...No, I haven't gone crazy.   I was just inspired for for today's blog post...http://www.youtube.com/watch?v=owGykVbfgUEAs I was saying... sadly, your Facebook landing ...