Browsing Category Best Practice

Podcasting 101 and How to Get Started

Thursday, January 25, 2018

 I recently had the opportunity to explore a new area of social media that I had never tackled, and it has been quite a learning experience. No, clearly podcasting is not "new" but getting it set up was new for me. There are so many different options for podcasting that it could confuse even a tech ...

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Can Your Social Footprint Hurt Your College Chances?

Wednesday, November 13, 2013

Image: www.digitalfamilysummit.comBabies born in this decade may have a problem.  Their lives are documented from the moment their mothers first pee on a pregnancy test stick and triumphantly place photos on Facebook, followed by ultrasounds and photos of the mom's growing stomach month-by-month, followed of course by birth.  Parents photograph their babe's every smile ...

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Did SeaWorld learn nothing from Hobby Lobby’s social media debacle?

Saturday, November 2, 2013

Becoming a Fan of "Blackfish"Over the summer, I stumbled across the trailer for a new documentary called "Blackfish" about Tilikum, the killer whale responsible for the death of SeaWorld trainer Dawn Brancheau and two others.  For no particular reason, I've never visited SeaWorld (either as a child or adult), and I've never been a "Save ...

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Hobby Lobby’s Social Media… the Saga Continues!

Monday, October 7, 2013

The Facebook page for craft store Hobby Lobby was a dangerous place to venture last week... what a whirlwind week they've had!In case you hadn't heard about the recent Hobby Lobby controversy, click here for my latest blog post.  That should bring you up to speed!Quite a few things have happened since Wednesday evening when ...

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It’s all Kittens and Rainbows at Hobby Lobby

Wednesday, October 2, 2013

Image: IMDB.comIn the 1992 film "School Ties," Brendan Fraser plays a young Jewish athlete named David Green, who hides his Judaism from his peers at a preppy New England boarding school during the 1950s, for fear of being the target of anti-Semitism.  In an ironic twist of fate, 21 years later, a different David ...

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Facebook’s Latest Newsfeed Redesign – Good news for marketers!

Thursday, March 7, 2013

Welcome to the new world order... today, Facebook hosted another news conference to unveil (shocker) yet another redesign!Sometimes these announcements tend to elicit yawns (ahem, Graph Search), but today's presentation demonstrated many opportunities for marketers using Facebook to further their business purposes.  The live conference was broken up into 3 sections:Richer PhotosFacebook acknowledged that when ...

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