Browsing Category Blog

Petfinder.com: A Successful Social Media Case Study


Wednesday, April 6, 2011

While on vacation this week, I read an article about one of my favorite websites... Petfinder.com.  Why is it one of my favorites?  I've got two words for you: Sebastian, Valli.Those of you who know me personally know those names.  For the rest of you, they are our adored pets, both of whom we found ...

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The Cobra is the King of Social Media


Tuesday, March 29, 2011

Last night, Jon Stewart began his broadcast of the Daily Show by talking about how the riots in the Middle East and the desire for freedom has also come to the shores of the U.S.  Take a look:The Daily ShowTags: Daily Show Full Episodes,Political Humor & Satire Blog,The Daily Show on FacebookMy husband and I, ...

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Paying a high price for social media gaffes.


Monday, March 21, 2011

Funny, for so long even after seeing the movie "Bambi" as a child, the message was pounded into my head: "If you can't say something nice, don't say anything at all."In the world of social media, we have a slightly different variation on this message:"Just because you have a forum to say something, doesn't mean ...

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Niche Profile: Social Media for Residential Communities


Monday, March 14, 2011

This week, I began a partnership working with a new client, a residential community that is a gated golf and tennis community in Boca Raton, Florida.  When I first spoke with them about their desire to start using social media, I researched their competitors and discovered something that mystified me: few residential communities have discovered ...

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The Keys to a Successful Viral Post


Monday, March 7, 2011

I've been thinking viral this week.No, not H1N1, but viral as in the Internet.  I was inspired by one of my favorite social media columnists, Jeff Bullas, and an article he wrote called "6 Emotions You Need to Create to Go Viral on Social Media."  In it, Jeff talks about how "viral" is the golden ...

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Consistent social profile

3 Steps to Create a Consistent Social Footprint


Monday, February 28, 2011

So you've decided to bite the bullet and have your company enter the social media world.  It can be daunting, even scary... which networks?  How often do I post?  How do I do any of this?As a social media manager, one of my best practices is to create a consistent social footprint for my clients. ...

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